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Benito Juárez Birthday Celebration

Sol Image

Happy Birthday Benito!

Benito Juárez was a Mexican politician and statesman of the late 19th century.  It is after this amazing man, and the legend of his penchant for bizarre hats, that Ben and Felipe named their restaurant.

A truly modern leader and champion of the people Benito did thing’s his way, embodying the same Espiritu Libre (free spirit) that Sol champion today. March 21st is Benito’s birthday and at Benito’s Hat we celebrate important days.  So from Saturday 21st of March until Sunday 22nd will give you a free Sol when you buy any Burrito or Torta.



We’re delighted to announce our first ever Taqueria has opened in the food hall of Selfridges as part of a whole of host of celebrations to mark the ‘Year of Mexico’ in the UK.

Selfridges Food HallSelfridges - Food Hall Carlos

So if you’re seeking an authentic Mexican street food experience, head over to the taqueria and try a selection of our hand-pressed corn tacos, filled with a choice of succulent achiote chicken or pulled pork and finished with a selection of zingy guest salsas.  Feeling extra hungry?. Satisfy your cravings with the Torta, a hearty brioche Mexican-style sandwich, stuffed full with slow cooked balsamic pork and sautéed lime red onions.

Selfridges - Salsa

As well as the food,  we’ve specially selected a 100% blue agave tequila, which is so pure we’re told it’s for sipping not shooting.  Lighter alternatives include a range of ice cold Mexican beers and refreshing sodas.

Benito’s Hat at Home

And there’s more good news!. For the first time ever, you can buy two of our much loved ingredients.  Meaning, that if you fancy recreating Benito’s at home, you can get your hands on the famous Margarita Salt and Avocado Leaf powder which has been become an integral part of our cuisine.  If you haven’t already heard, the salt comes all the way from Felipe’s mothers salt mine in San Antonio Texcala, Puebla and has been mined by hand in the family for over thirty years.  Whilst the avocado leaf powder, used to flavour black beans at Benito’s, is made from the leaves of avocadoes grown and farmed in Felipe’s home town.

Selfridges - Retail

Don’t miss out!. The taqueria is open Monday – Sunday. From 11am until 8pm, closing at 6pm on Sunday.



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